In your own voice. Not a robot. Not a stranger.
Callie is the AI Booking Recovery Agent for Square- and Wix-native salons, spas, and solo owners. Cloned from a ~20-second recording of your own voice, she picks up only when you can't.
One click · no signup, no card · call a real number
Pick your business — hear her answer a real call in seconds. No signup, no card.
Drop your website — Callie learns your services, hours, and prices before she picks up.
One click — we hand you a real phone number Callie is already answering.
You break off mid-treatment, the client in your chair feels second-best — and half the time it was a robocall anyway.
Most callers never leave a message. They just hang up and dial the salon down the street that picked up.
By the time you're free, they've already booked elsewhere. The moment — and the money — is gone.
Callie picks up in your own voice, answers the question, and books the slot into your Square or Wix calendar — before the caller ever hangs up.
No new app to learn. No staff to train. Forward your line and she handles the calls you'd otherwise miss.
Callie only answers when you're with a client or miss the call — so you never lose a booking to voicemail again.
Cloned from a ~20-second recording, callers hear you — not a stock robot. Warm, on-brand, and indistinguishable on the phone.
On Square or Wix, Callie checks live availability and books the appointment before the caller hangs up. Everyone else gets FAQ answers and a texted booking link.
Standard is the default for owners on Square or Wix. Design Partner is the locked-rate program for the first 10 willing to share what they learn.
14 days free. Then $99 (Design Partner) / $149 (Standard) / $39 (Lite, 80 min cap). 30-day money-back guarantee.
Every tier comes with a 30-day money-back guarantee on your first paid month — if you're not happy, full refund, no questions.
Best for owners on Square Appointments or Wix Bookings.
Start on StandardOnly 10 spots. Limited to founding customers willing to publicly vouch for Callie.
Claim a Design Partner spotEnough for most solo owners.
For owners on Fresha, Mindbody, Vagaro, Booksy, Acuity, GlossGenius, Boulevard, or no platform at all. Inbound-only, capped at 80 call-minutes per month. For owners who aren't on Square but still want Callie to catch the calls they miss.
14 days free. Then $99 (Design Partner) / $149 (Standard) / $39 (Lite, 80 min cap). 30-day money-back guarantee. Signing up takes about a minute — setup starts the moment checkout completes.
Takes about 60 seconds. We crawl your site to bootstrap Callie’s knowledge base, and you start your 14-day free trial.
Right after checkout, read one ~20-second script — somewhere quiet, no background noise — and we clone your voice so callers hear you. Rather not record? Pick Callie’s natural built-in voice and skip this step entirely.
Carrier-specific instructions appear on your setup page and land in your inbox. Most owners are live in under 10 minutes.
“I used to bring my phones everywhere — including the spa room where I'm working on clients, the gym, and even the swimming pool. But now with Callie, I can finally have peace of mind. Callie creates bookings for me while I stay 100% focused on my clients, and I get to relax during my personal time.”
“I usually have back-to-back appointments all day, so I had to miss a lot of calls. Now with Callie, I don't worry about missing a client's call — she handles every one in my own voice. Clients feel connected and get help right away.”
“It's amazing to see Callie help my clients create bookings that appear right on my calendar. And I get a text for every conversation between Callie and the customer, so I always stay in the loop.”
A quick walkthrough of how to use our site to spin up a Callie demo tailored to your business.
Callie booking a real client, start to finish. We jump straight to the live call at 1:08.
Set & Forget is run by a software engineer who is also an active small-business owner. Every agent we ship gets tested against the reality of running a business — because we're running our own alongside yours.
Our first clients are our own brands: two Amazon-native retail businesses whose operations are now handled by the software we build. What survives that bar of "would I trust this with my own inventory?" is what gets shipped to customers.
Set & Forget is a software brand of Cookie And Us.
Forward your line and Callie answers — in your own voice — the moment you can’t. Most owners are live in under 10 minutes.
14 days free · then $149/mo · 30-day money-back guarantee · cancel anytime
Tell us what's eating your week. If we think we can automate it, we'll tell you how — and if we don't think we should, we'll tell you that too.
